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Goals Project

According to the WTO, tourism impact in the  MED region is higher than in any other region in the world. The GDP produced by tourism in the world is close to 10% of total global GDP, and accounted for over 230 million jobs worldwide. For the European Union tourism is playing a key role in strategies for stimulating economic growth in the next few years. The exceptional social, cultural and natural heritage in the Mediterranean Basin is a factor of competitiveness and makes tourism development a growth opportunity for its regions; simultaneously its preservation is an ethical requirement, besides responding to consumer significant trends: World Travel Market Global Trends Report 2008 identifies in the desire for social and environmental responsibility, authentic travel and fair trade experiences. 

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